Pricing Your Home


Setting the proper asking price for your home is the single biggest factor that will determine the success or failure of your home sale. The consequences of making the wrong decision are painful. If you price your home to low, you will literally give away thousands of dollars that could have been in your pocket.

Price it too high, and your home will sit for months, developing the reputation of a problem property (everyone will think that there is something wrong with it).

Failure to understand market conditions and properly price your home can cost you a bundle or cause your home not to sell….preventing you from achieving your goal. We Won’t Let This Happen To You!

Utilizing the latest computer technology and our in depth knowledge of the market, we will analyze current market conditions in combination with your personal time requirements to identify the correct price range for your home.

You can’t afford any guesswork in this critical step.

Benefits of Proper Pricing

FASTER SALE

The proper price gets a faster sale, which means you save on mortgage payments, insurance,  and other carrying costs.

LESS INCONVENIENCE

As you know, it takes a lot of time and energy to prepare your home for showings, keep the property clean, makes arrangements for children, and generally alter your lifestyle.  Proper pricing shortens market time.

INCREASED SALESPERSON RESPONSE

When salespeople are excited about a property and its price, they make special efforts to contact all their potential buyers and show the property whenever possible.

EXPOSURE TO MORE PROSPECTS

Pricing at market value will open your home up to more people who can afford it.

BETTER RESPONSE TO ADVERTISING

Buyer inquiry calls are more readily converted into showing appointments when the price is not a deterrent.

HIGHER OFFERS

When a property is priced right, buyers are much less likely to make a low offer, for fear of losing out on a great deal.

MORE MONEY TO SELLERS

When a property is priced right. The excitement of the market produces a higher sales price in less time. You NET more due to the higher sales price and lower carrying costs.

Obstacles to Proper Pricing

  • Incompetent Agents -   who will accept a listing at any price the seller puts on it.
  • Neighbors  - who lead the seller to believe they got more for their house than they actually did.
  • Inflationary Times - that cause prices to go up rapidly because of economic factors.
  • Recessionary Times - that cause prices to go down because of adverse economic conditions.
  • The  Market - when drastic changes in supply and demand alter a home's worth.
  • Loss of Perspective - due to the seller being emotionally involved and losing their objectivity.
  • Need for a Certain Amount of Cash - has nothing to do with value no matter how important the reasons.

Dangers of Overpricing

  • Many potential buyers won't even look, thinking it's out of their range.
  • Those buyers who do look are shopping by comparison, and looking at your home may convince them to make a bid on a different property.
  • Since an appraisal is often required in financing a property, it's futile to price a property for more than it's worth.
  • Often the first question buyers ask is, “how long has it been on the market?” Properties left on the market for extended periods of time usually become "shopworn" which causes many to believe something's wrong with it.
  • Overpricing tends to dampen the other salesperson's attitude, making it less likely to be shown.
  • Overpricing lengthens marketing time, and invariably results in a lower selling price than would have been otherwise obtained.